Illuminating the Kano Model with a Case Study

The Kano Model is a well-researched approach to rating the attributes of products and services. However, much research available consists conducted identify for services evaluations with other approaches. This paper seeks study analysis results. uses case survey results from only gather data analysis. was analysed using spreadsheet formulas perform necessary calculations. Attributes were rated criteria. Several tied an attribute as indifferent, even though many respondents viewed must-be or attractive, indicating need refine evaluation